A Letter to Our Donors

Bus Ad
Jane Roe is dead. May she rest in peace. But plenty of Jane Roe’s are still with us, and they need us.

In 1971 Normal McCovey wanted an abortion. Feminist attorneys determined to overturn anti-abortion laws and a Supreme Court majority waiting for a case that would make it possible saw their chance in Ms. McCovey. She later said that she had been used as a “pawn.”

In 1973 the deadly fate of over 55 million unborn babies – thus far – was sealed. Her baby had already been adopted.

The Roe v Wade decision resolved nothing, which is why the Jane Roe’s of today are still pawns in the hands of the billion dollar abortion industry. That shouldn’t be because there are alternatives. If only women knew it!

Throughout the United States are pregnancy resource centers. These centers resolve the key question the Roe decision ignored. “When does life begin?”

Many of these centers offer free ultrasound screenings letting women see their growing, moving unborn babies and their beating hearts. From then on, the claim by abortion proponents that the unborn is a mere blob of cells, falls flat, and over 85% of the women choose to give birth.

The centers also resolve the coercive question frequently asked by abortion clinics: “If you can’t afford an abortion, how can you afford to raise a child?” The answer from the resource centers is: “We’ll help you.” And they do with parenting classes, obtaining medical care, pre-and post-natal supplies and, in the case of Lighthouse, Paterson, even job and educational opportunities.

If, as is claimed, abortions are declining, these centers can reasonably be credited. The Life Education Council has been directing women to these centers for more than twenty years through our billboards, Choose Life banners and now, bus advertising. Most carry the 800 help line number that directs women to centers as close to their homes as possible.

Last year you helped us do even better. We developed an ad campaign so successful that it just about brings some centers directly to the women. We’re on a roll! Literally!!

Have you ever seen a picture of a mother holding in her arms the baby she once considered aborting?

The mother in the picture we were shown was one of those who’d seen our bus ad for a pregnancy resource center right nearby, called the number, went in and saw her baby on ultrasound. “That’s my baby!” she announced.

That is far from an unusual event at those centers, and we want to help make it more common by getting more women to walk through those doors.

Our next bus ad campaign will be run through Middlesex County in the vicinity of Woodbridge and Plainfield (where there is a Planned Parenthood clinic.) That is the area served by Life Choices pregnancy resource center.

The bus ads in both English and Spanish will begin rolling in May and will go on rolling for eight weeks. They will feature the center’s phone, text number and address and offer free pregnancy testing and ultrasound. The buses displaying 16 queen size exterior ads and 30 interior posters will be on the roads 24/7 reaching a large pedestrian and commuter audiences.

We have been able to keep the cost of this campaign at about $2,500, lower than comparable estimates, although art work and printing will be extra. We also continue to meet the demands for Choose Life banners, the production cost for which remains at $120.

As always, you know that every dollar you donate is tax-deductible and is used strictly to support our life saving programs. We pay no salaries, no bonuses, no travel expenses. We are a 501(c) (3) and are all volunteers.

You have to wonder how history would have been different had Norma McCovey seen a Choose Life banner or a bus ad for a pregnancy resource center. If she’d had the opportunity to speak with a trained, dedicated pro-life counsellor instead of feminist lawyers, would she have allowed herself to be a pawn in a deadly legal case?

From our experience with those pro-life counsellors we know she would have heard about love and life, concepts that later turned her against abortion. The Jane Roe’s still with us need to hear those words, and their unborn babies need for their mothers to hear those words, and that’s why we ask you to support our efforts.

This is the time of year when we celebrate the Resurrection … life restored. So, we hope you will consider making a special Easter donation to help us convince pregnant women to get the help they need so that their babies will live.

Gratefully,

Dr. Jeff Danco, Luke Amoroso, Marisol Rodriguez, Neil Sullivan, Adolf Schimpf, PhD, Betty LaRosa, Trustees.